How Do You Do it?

About a week or so ago, I was waiting to pick up my kids from school as I engaged in conversation with a group of parents waiting to pick their kids up as well, when I was asked How do you do it? Naturally, I replied with the same question – how do I do what? And the gentleman asked – How do you guys (CEO’s ),  remain so calm cool and collective under duress?

Luis A. White Jr. CEO

By this time I have a smile from ear to ear, the poor guy probably thought I was crazy, but I said, can you say Oscar time? We have to be good actors, you have to fake it, hide your real feeling from your employees, never let them see that you are about to loose it.  Naturally, there is more to this, than just “faking it”.

Surround your self with good people:  I’m a firm believer in, “find the talent, and delegate — then,  follow up“. I’m sure that at some point in your career you have heard the phrase — “you are only as good as the people you surround your self with”. Ideally, have three or four members of management very close to you to help carry the workload.

Have at least one advisor:  This person must be someone that you can talk to about anything that stresses you out — this confidant should be your most trusted advisor, whoever this may be.

Take breaks — note that I used the word Breaks, this is very important for your sanity, I swim and take long walks to think. Make sure you take your break away from the office, and as many as you need. Never make a decision wile you are upset or out of anger, never write that what the hell were you thinking; email, before you take a break to clear your mind and organize your thoughts. While we are on the subject of breaks, it brings me to my next point.

Take a VACATION: This is the hardest thing for us as CEO’s to do, to be fair, it may not happen for a long time, a couple of years maybe, until you know that the business is running on all cylinders, but you must take one, and not a vacation where you spend half your day writing memos, sending emails, or texting back and forth with the team, you need to unplug completely — just have one person know where and how to reach you, and only in case, it’s absolutely necessary for them to do so, empower someone to be in charge, and spend some quality time with your family.

Remember where and what, I was doing at the beginning of this blog? Well I was there in the middle of the day because the day before, my little guy asked his mother, why dad never comes to pick me and my brother up from school? It was at that moment that I said to my self, there is no better reason to cancel or reschedule a meeting, Than To Pick your Kid Up From School or  Back To School Night. We could not do the job we do, without the support of our loved ones. So make sure to do whatever you need to do to stay connected and in touch with your spouse, and especially your children.

Last but not least, always take care of your self, physically and mentally, you can’t take care of anyone or anything, none the less a business if you can’t take care of your self. Take power naps, close your eyes for five minutes, keep a treadmill in the office if need be. Do whatever you have to do, to get rid of stress, by the way, coffee also works — as long as you have it away from the office.

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The Single Biggest No! No! On Instagram

Instragram is one of the fastest growing, if not the fastest growing social media sight today! Thus it begs to ask the question, are you on Instagram? If not, Why Not? Your customers are actively on Instagram to the tune of 300 Million Monthly Active Users, Liking over 1.6 Billion Pictures and uploading an Average of 70 Million Photos per Day, all that’s left to say is, Wow!

Source: Instagram press

Instagram is all about sharing your precious moments thru the unspoken magical wonder of photography, and giving validity to the phrase “A Picture is Worth A Thousand Words”.  This is the reason why so many companies have an Instagram presence. But you are not going to gain followers just by slapping some pictures  and coming us with a cool name for your site, you have to invest the time and effort in marketing your brand.

Just for the sake of argument, let’s say that you have done just that; Your marketing is all set, you have a killer content, and you have the best advertising your money can buy, then you do this:

Sorry this Company is Only for the Selected Few!


What are you thinking? This is the equivalent of hanging your Gran Opening Sign in front of your store or office and leaving the CLOSED sign on your Door, 1 in 10 will actually open the door, go in, and let you know that you left the Close sign on your door.

Social Media is all about socializing and engaging with your customers, make it easy for your customers to engage and socialize with your brand, be creative and always ask for their feedback, you will be pleasantly surprised on how much they can help you in finding out exactly what your audience is looking for and expecting from your brand.

Remember when I said that 1 in 10 will open the door, I said that because I believe that nothing in this world is that perfect, so I allowed a percentage to the unknown,  but in reality none of the people I spoke to would have open the door, they all said something to the effect: If I have to ask them for permission to see their products or to buy from them, well they can go …. them self – that’s putting it nicely! They were even unsympathetic to personal accounts with the privacy lock on them, to this I’ will say, if you have a personal account and you want it to be private I support you 100% is your discretion and your right but if you have a business account and you are selling or offerings services and goods to customers, HELL NO!

It’s all about engaging with your audience. Visit us on Instagram at: Whitelopezsm